Our Story
The journey of Rajroop Livestock Feed began with a simple mission — to provide farmers with safe, nutritious, and affordable cattle feed.
Rajroop Livestock Feed began in 2001, when our founder Mr. Narender Singh started developing balanced cattle-feed formulations and supplying them directly to dairy farmers. Built on quality, consistency, and trust, this grassroots effort quickly evolved into a reliable presence in livestock nutrition.
By 2011, growing demand led to our first dedicated retail outlet, supported by structured third-party manufacturing. This ensured farmers received consistent, safe, and nutritious cattle feed—strengthening our reputation across the dairy community.
In 2021, we established our own manufacturing facility under the name Ashish Feed Mill in Panchkula, Haryana, marking a major step in our journey toward self-reliant and high-quality production. Around this time, the "Rajroop" brand was officially introduced, honoring the legacy of our founder's grandfather, an Army officer, whose values of discipline, integrity, and service continue to guide our organization.
Today, Rajroop Livestock Feed operates a modern, state-of-the-art cattle feed plant, integrating advanced processing, stringent QA systems, and robust sourcing practices. Our portfolio focuses on aflatoxin-free, calf-friendly, high-yield nutrition that supports healthier herds and improved milk productivity. As an emerging cattle feed manufacturer in North India, we continue to expand our reach through farmer-first distribution and strong distributor partnerships.
Grounded in legacy and powered by innovation, Rajroop stands for dependable dairy nutrition solutions—delivering measurable results for farmers, distributors, and the wider dairy ecosystem.
Our Vision
To become a trusted household name in cattle nutrition, providing aflatoxin-free, calf-friendly, and high-yield feed that empowers farmers and strengthens India's dairy sector.
Our Mission
- To deliver safe, nutritious, and consistent feed for calves and dairy cattle.
- To support farmers with honest pricing, direct service, and long-term trust.
- To innovate and scale while keeping farmer welfare at the core of everything we do.
Core Values
- Integrity: Inspired by our Army legacy, we operate with discipline, honesty, and responsibility.
- Quality: Every batch is rigorously tested for nutrition and safety.
- Farmer-Centricity: Every decision begins with the farmer in mind.
- Innovation: Adopting modern solutions to meet tomorrow's dairy challenges.
- Sustainability: Promoting practices that benefit both livestock and the environment.
